Check out our video regarding our company Click Here to go to our YouTube Channel
https://www.youtube.com/watch?v=YkTzmC55Ru4&t=163s
Tuesday, 13 December 2016
Saturday, 26 November 2016
Fall and Winter special
Subtitle: product launch
Author name: kirandeep mundi
There is drastic change in each and every field due to advancement
in technology and everything became digital. In this world nothing exist
without competition. Subway and KFC are
two competitors in food industry and both these brands are mostly like by young
generation and I think 90% brand good exist and popularity is just because of
youth.
Subway is going
to prompt coffee for all day.
I think everyone knows that subway sells coffee in breakfast
and some of you tried our coffee in morning time. Everyone know fall going and
arrival of winter soon and temperature start falling obviously everyone looking
for hot stuff specially for coffee or tea. Usually people prefer TIM HORTONS
and STARBUCKS for such stuff but sometime we want something different with new
flavors.
Subway have new idea for coffee now, from other brands we
get ready to drink coffee or tea but in subway you will not get like that. In
subway you will have to do some affords to get coffee. Coming soon subway going
to launch digital machine (finger touch machine) for coffee. In this you will
prepare your own coffee with just few touches on machine. Firstly you will
choose flavor of coffee then you
will choose sugar or without sugar
and then milk or without milk and
then you will get your coffee ready I think just in 1 mintue.
Our target audience is :
§
Students
§
Businessman
§
Workers
Our goal is to sell more and more coffee at cheaper rate and
with the start of coffee may be the sale of sandwiches also increase and save
the time of customer as we usually see there is large line up in Tim Hortons
and Starbucks but self service of subway will be not like this.
At this time we will adopt different way for promotion, firstly for this we will
change our (subway) carry bags and tissue papers. We are going print these new
with coffee cup with subway logo instead the logo of subway and sandwich
We will set a program for promotion of coffee. This program
will be held on Halloween on all over the world at famous spots of every city
and in this program we will going to disclose about our flavors and first
customers will get a chance to taste the coffee too.
Now you are thinking that at this time subway will not use
social media but your wrong we will using social media too. On Facebook, Twitter, Instagram we will
held survey, after done that survey
you will get one cookie free with 50% off on coffee .
However, your this excitement time will over soon. We will
start selling coffee from NOVEMBER
2016 . Hope you all like our new idea and enjoy our coffee in this winter.
Here is our poster sample but still we are thinking for
poster.
Friday, 25 November 2016
Content Marketing Idea ( Mc Donalds and Pizza Pizza )
Campaign for Mc Donalds
The idea will be one who share the post will
get chance to win voucher and free meal for them or either rewards with trip to
Paris.
The audience will be new customer and special
girls because mostly they like Paris capital of France.
It will look like Social Media post because
people are concern about visualization.
Majorly goal is to surge the customers and
sales too. It can also increase the likes of the page.
We are planning to launch this campaign in
the starting of summer because all have the summer break and this will be the
good time to attract more people toward this campaign
.
The social strategy will be Instagram and
Facebook to promote this campaign because people are connected with this
websites and have bundle of content.
We will attract people by posting more post
on Facebook, Instagram and social websites and also promote it through mobile
app.
By - Gagandeep kumar
Thursday, 24 November 2016
What company would I choose
After all
the research that I had on these companies. I would love to go and help Villa
Madina to fix the problems they have and try to figure out a way to increase
their customer number visiting their websites. Increase their promotion online.
Get customer engage more and help them Villa Madina increase customer traffic
to their stores.
I like
challenges and like to help smaller companies and bring them back to where they
should be specially if they have good product. Villa Madina has great stuff and
faster service then Paramount.
My target
market will be people go to the mall more often, or business looking for
carting and they don’t know where to go. My first thing I would do is a proper
website for the company, and make sure everything is done with the right key
words and headlines. Then create main Facebook page with Promotions and events.
Followed by Twitter page and #tag most important thing.
People these
days looking to have a great tasting food and cheaper prices. If we create
events where customers can follow and give them free sandwiches or download
coupons with good prices to bring them in the store. The second thing I would
do is nutrition facts for our products and link it to body builders or fitness
models to promote Villa Madina food.
Ask for feed
backs from customer and try to make them happy. Again internet is the way to go
to hear customer’s opinion. Have Customers fill out survey and promote free
sandwiches at the end of the survey.
Tuesday, 22 November 2016
Eating Habbits with social Media
Everyone searching on internet to know more about things
happening in the world. As a point of view of customer and marketer their
searches are different. Customer looking for deals , get update about brand
whereas marketers wants to know more about customer for such purpose there are
number of social sites, magazines, which helps to both. If we look the way the
brands use old days and now are totally different.
Old days media:
§
Newspapers
-
§ TV§ Billboards§ Magazines§ Radio§ Signs
Whereas, now social media include:
§ Facebook
LinkedIn
§ Twitter
§ Google+
§ Blogs
Here I have some links of subway and KFC for my readers to
now more about both these brands:
By using above mention social sites customer get know more
about these brands. on one of the above social site states that ordering in
Subway is dizzying experience just
because of questions asked by sandwich maker. However subway offer different
kind of vegetables which that’s why it considered as healthiest brand. Subway
offer: green peppers, onions, black and green olives, sometime ago subway offer
avocado too. But the price of avocado is skyrocketed that’s why many stores
stop carrying the avocado. Here I have image in which views of customers
KFC have a good range in breakfast too whereas usually
brands not focus too much on breakfast but KFC provide good stuff in breakfast.
KFC always try to provide real
taste and wants to became real winner.
Monday, 21 November 2016
Mc Donalds and Pizza Pizza On fan pages, Influencers and Inbound Links
Hashtags:
|
Hashtag related
to Mc Donalds
|
Hashtag related
to Pizza pizza
|
|
#mcmaster
#alldaybreakfast
#fastcanbefresh
|
#yummy
#pizza
#pizzapizza
special
|
Influencers:
|
Influencer for Mc
Donalds
|
Influencer for Pizza Pizza
|
|
YouTube
The Keyhole blog
Wee welcome.ca
Ad Exchanger
|
@tusmejoreschicos
@charlotterusse
@PiizaPizza Tr
@christeen405
|
Top 3 inbound link for Mc Donalds:
www.clickz.com
https://en.wikipedia.org
Top 3 inbound link for Pizza Pizza
www.pizzapizza.ca
Page
link Metrics:
|
Page link metrics
for Mc Donalds
|
Page link metrics
for Pizza Pizza
|
|
Root
Domain- 1500
Total
link- 250K
|
Root Domain- 1195
Total Link – 15,156
|
Screenshot is given below: Mc Donalds and
Pizza Pizza
By - Gagandeep kumar
Sunday, 20 November 2016
Villa Madina vs Paramount fan page
Villa Madina
and Paramount still have the same problem. They have only Fan Pages for certain
locations. Still Paramount might have more than Villa Madina, but really not
about the companies in general.
Here are
some websites you can see
You will see
many good reviews and maybe one or two bad reviews. To me that’s doesn’t really
matter because they are tied to certain locations.
Friday, 18 November 2016
Subway and KFC on Youtube
Subtitle: creative
video world
Author name: kiarndeep mundi
Everyone know knows about Youtube that youtube is American
video sharing website. Everyone uses this website in daily life for various
purposes and brands uses for commercially purposes. Brands will have always a
choice that how they work and offer choices to customers. Both Subway and KFC
use youtube and upload different videos regularly. Both brands videos full of:
Professionalism
Better understanding of products
Large counting of views
music
relates with daily life
exclusive content
On Subway page I get :
1.
freshbuzz videos
2.
Subway Finger Puppets
3.
Our stories
4.
Subway breakfast : TRY IT LOVE IT
ON KFC page I get:
1.
The Kentucky Buckets
2.
Fried chicken
Under these section I get different kind of videos. KFC
upload videos more before 1 month. There are bunch of videos which are upload
by KFC before 1 month just one videos was recently uploaded which is about Nashville hot chicken which I saw on
twitter too however when I saw Subway uploads that proves the real difference
in both brands. Subway uploaded recently videos last week. Subway was upload
videos about deal, fall special Turkey sandwich.
Below chart reveals the views of subway and KFC latest
videos:
|
Subway
|
KFC
|
|
Title of video: less is much more
|
Title of video: Nashville secret
|
|
216,565 view
|
3,610673 view
|
Website are not
just for promotion and commercial purposes through website brands know more
about customer views about product however in this era, main points number of
fans by such sites brands know about the fans moreover by number youtube views
brands know how many people like their brand and stuff and about the numbering
of people who usually looking for something new and number of views of both
these videos carry great difference. This numbering shows that KFC have more
fans whereas these two videos upload on near about same week but result are
surprising.
Author name: kiarndeep mundi
Everyone know knows about Youtube that youtube is American
video sharing website. Everyone uses this website in daily life for various
purposes and brands uses for commercially purposes. Brands will have always a
choice that how they work and offer choices to customers. Both Subway and KFC
use youtube and upload different videos regaularly. Both brands videos full of:
Professionalism
Better understanding of products
Large counting of views
music
relates with daily life
exclusive content
On Subway page I get :
1.
freshbuzz videos
2.
Subway Finger Puppets
3.
Our stoires
4.
Subway breakfast : TRY IT LOVE IT
ON KFC page I get:
1.
The Kentucky Buckets
2.
Fried chicken
Under these section I get different kind of videos. KFC
upload videos more before 1 month. There are bunch of videos which are upload
by KFC before 1 month just one videos was recently uploaded which is about Nashville hot chicken which I saw on
twitter too however when I saw Subway uploads that proves the real difference
in both brands. Subway uploaded recently videos last week. Subway was upload
videos about deal, fall special Turkey sandwich.
Below chart reveals the views of subway and KFC latest
videos:
|
Subway
|
KFC
|
|
Title of video: less is much more
|
Title of video: Nashville secret
|
|
216,565 view
|
3,610673 view
|
Website are not
just for promotion and commercial purposes through website brands know more
about customer views about product however in this era, main points number of
fans by such sites brands know about the fans moreover by number youtube views
brands know how many people like their brand and stuff and about the numbering
of people who usually looking for something new and number of views of both
these videos carry great difference. This numbering shows that KFC have more
fans whereas these two videos upload on near about same week but result are
surprising.
Thursday, 17 November 2016
Mc Donalds & Pizza Pizza performance on Youtube
·
Mc Donalds post around 4 – 5 times a week
whereas Pizza pizza posts once a week.
·
Their posts is related to news, events and
promotion.
There is less description about the post
because everything viewed in the videos. Further links given for other video
with new deals.
·
Most recent posts are:-
Mc Donalds
Views:
24,459
Like: 83
Comment: 13
Pizza Pizza
Views- 16,549
Like – 42
Comment – 9
·
The videos of both brand have relevant post
about their product and service and they both have more like than other.
·
Other Data
Mc
Donalds
|
Pizza
Pizza
|
# of video: 450
|
# of video: 300
|
# of subscriber: 381
|
# of subscriber : 560
|
Average # of views :12000
|
Average # of views: 9000
|
Wednesday, 16 November 2016
Villa Madina VS Paramount on Youtube
Paramount is
well stablished on YouTube. If you Search Paramount find foods you will find
lots of videos, mainly with SEO Mohammed Fakih. Paramount’s most recent was 10
month ago. They do have followers and people to like watch certain things. Villa
Madina doesn’t have any videos that shows any promotion except for one guy
showing the difference between beef and chicken.
Monday, 14 November 2016
Subway and KFC on twitter
Subtitle: craziest sandwich
Author name: Kiran Mundi
Everyone use social media to get update about new stories
with commentary and for entertainment and twitter is one the famous site.
Subway and KFC are two famous food brands so obviously there are number of tweets
on both brands pages which are:
·
for promotion
·
season special
·
festival special
·
games
·
survey
However here I have a story about different subway sandwich around
the world, every country carry sandwich with different flavors. Everywhere just
the same Logo but menu, way of making sandwiches different.
·
In Brazil : the sandwich: smoked chicken with
cream cheese
- · In Russia: the sandwich: Seafood Sub·
- In Germany : the sandwich: chicken fajita·
- In India aloo patty sub
- In Mexico: The BBQ Rib
Through this tweet people know about the traditional taste
of different countries and this is helpful for stuff suppliers.
Spicy lovers:
KFC back with Nashville hot chicken.
All time young generation is KFC lover just of crispy stuff of KFC and KFC also
try best to provide healthy and new stuff. Parents always worried about KFC
food quality but children enjoy the meals always with crispy chickens. On twitter, in a tweet KFC, prompt back chicken
with a video. In this video daughter enjoy KFC Hot chicken and when father her
asked and tried. He was shocked. It looks funny too. Here is link for video: https://twitter.com/kfc/status/785485053249761281
. Hope everyone watch and enjoy the video and try Nashville hot chicken.
On that tweet: 338 likes
86 Retweet
Likes counting is highest on this tweet from recent tweet.
This shows that is successful tweet and my brand KFC adopt good source for
promotion.
In video you get same this kind chicken. In a picture
chicken looks tasty so let’s try in coming few days.
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