Subtitle: product launch
Author name: kirandeep mundi
There is drastic change in each and every field due to advancement
in technology and everything became digital. In this world nothing exist
without competition. Subway and KFC are
two competitors in food industry and both these brands are mostly like by young
generation and I think 90% brand good exist and popularity is just because of
youth.
Subway is going
to prompt coffee for all day.
I think everyone knows that subway sells coffee in breakfast
and some of you tried our coffee in morning time. Everyone know fall going and
arrival of winter soon and temperature start falling obviously everyone looking
for hot stuff specially for coffee or tea. Usually people prefer TIM HORTONS
and STARBUCKS for such stuff but sometime we want something different with new
flavors.
Subway have new idea for coffee now, from other brands we
get ready to drink coffee or tea but in subway you will not get like that. In
subway you will have to do some affords to get coffee. Coming soon subway going
to launch digital machine (finger touch machine) for coffee. In this you will
prepare your own coffee with just few touches on machine. Firstly you will
choose flavor of coffee then you
will choose sugar or without sugar
and then milk or without milk and
then you will get your coffee ready I think just in 1 mintue.
Our target audience is :
§
Students
§
Businessman
§
Workers
Our goal is to sell more and more coffee at cheaper rate and
with the start of coffee may be the sale of sandwiches also increase and save
the time of customer as we usually see there is large line up in Tim Hortons
and Starbucks but self service of subway will be not like this.
At this time we will adopt different way for promotion, firstly for this we will
change our (subway) carry bags and tissue papers. We are going print these new
with coffee cup with subway logo instead the logo of subway and sandwich
We will set a program for promotion of coffee. This program
will be held on Halloween on all over the world at famous spots of every city
and in this program we will going to disclose about our flavors and first
customers will get a chance to taste the coffee too.
Now you are thinking that at this time subway will not use
social media but your wrong we will using social media too. On Facebook, Twitter, Instagram we will
held survey, after done that survey
you will get one cookie free with 50% off on coffee .
However, your this excitement time will over soon. We will
start selling coffee from NOVEMBER
2016 . Hope you all like our new idea and enjoy our coffee in this winter.
Here is our poster sample but still we are thinking for
poster.
