· Observation after seeing the last 25 updates of Mc Donalds and Pizza Pizza on Facebook;
· Mc Donalds almost 5 times a month where Pizza
Pizza approximately 3 times a month. Their weekly posts are 3-4 times
.
·
Mc Donalds posts most of the content is
related to social values, discount and promotions and less information about
images and video, whereas Pizza
Pizza do mostly about offers and social
values.
·
Both brand use the 50/50 rule.
·
Keywords sentences used by I m loving it, fresh , a new way to cafe and Mc taster best of two worlds etc.
and keyword used by Pizza Pizza are: wing
it box, two faves in one ,or hot and spicy chicken etc.
·
Most successful recent posts are :-
Likes:
537
View:
33k
Number of shares: 31
Comments: 52
Pizza
Pizza
Like: 68
Shares: 4
Comments: 50
·
Mc Donalds is about quality, good
relationship with customer and friendly behaviour and Pizza Pizza shows
technology as customer can customize their order online. These posts have
likes, shares , comment which make these posts more successful
·
Other Data
Mc Donalds
|
Pizza Pizza
|
Page likes- 6,665,000
|
Page likes-5,664,892
|
Average of comments- 120
|
Average of comments-95
|
# of share- 85
|
# of share- 65
|
Page authority- 85
|
Page authority- 90
|
Domain Authority- 100
|
Domain Authority- 100
|
External followed links- 11,212
|
External followed links- 841
|
By- Gagandeep kumar
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