Fall and Winter special

Subtitle: product launch

Author name: kirandeep mundi

There is drastic change in each and every field due to advancement in technology and everything became digital. In this world nothing exist without competition. Subway and KFC are two competitors in food industry and both these brands are mostly like by young generation and I think 90% brand good exist and popularity is just because of youth.

Subway is going to prompt coffee for all day. 

I think everyone knows that subway sells coffee in breakfast and some of you tried our coffee in morning time. Everyone know fall going and arrival of winter soon and temperature start falling obviously everyone looking for hot stuff specially for coffee or tea. Usually people prefer TIM HORTONS and STARBUCKS for such stuff but sometime we want something different with new flavors.

Subway have new idea for coffee now, from other brands we get ready to drink coffee or tea but in subway you will not get like that. In subway you will have to do some affords to get coffee. Coming soon subway going to launch digital machine (finger touch machine) for coffee. In this you will prepare your own coffee with just few touches on machine. Firstly you will choose flavor of coffee then you will choose sugar or without sugar and then milk or without milk and then you will get your coffee ready I think just in 1 mintue.

Our target audience is :

§  Students

§  Businessman

§  Workers

Our goal is to sell more and more coffee at cheaper rate and with the start of coffee may be the sale of sandwiches also increase and save the time of customer as we usually see there is large line up in Tim Hortons and Starbucks but self service of subway will be not like this.

At this time we will adopt different way for promotion, firstly for this we will change our (subway) carry bags and tissue papers. We are going print these new with coffee cup with subway logo instead the logo of subway and sandwich

We will set a program for promotion of coffee. This program will be held on Halloween on all over the world at famous spots of every city and in this program we will going to disclose about our flavors and first customers will get a chance to taste the coffee too.

Now you are thinking that at this time subway will not use social media but your wrong we will using social media too. On Facebook, Twitter, Instagram we will held survey, after done that survey you will get one cookie free with 50% off on coffee .

However, your this excitement time will over soon. We will start selling coffee from  NOVEMBER 2016 . Hope you all like our new idea and enjoy our coffee in this winter.

Here is our poster sample but still we are thinking for poster.